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From Publishers WeeklyStarred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass (more…)

No description for this product could be found, but have a look over at Amazon for reviews and other information.

No description for this product could be found, but have a look over at Amazon for reviews and other information.

No description for this product could be found, but have a look over at Amazon for reviews and other information.

No description for this product could be found, but have a look over at Amazon for reviews and other information.

No description for this product could be found, but have a look over at Amazon for reviews and other information.

No description for this product could be found, but have a look over at Amazon for reviews and other information.

No description for this product could be found, but have a look over at Amazon for reviews and other information.

No description for this product could be found, but have a look over at Amazon for reviews and other information.

No description for this product could be found, but have a look over at Amazon for reviews and other information.